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GECA — Modular Business Management Platform & Operating System

Terms of Service

Last updated: September 1, 2024

1. Introduction & Agreement

Welcome to GECA ("we", "our", or "us"). These Terms of Service ("Terms") govern your access to and use of the GECA platform (geca.pro), our quick website builder, and related online store services. By accessing or using our services, you agree to be bound by these Terms.

2. Definitions

  • Platform: The GECA website builder, dashboard (app.geca.pro), storefronts, and APIs.
  • Merchant: The business entity or individual subscribing to GECA services to operate an online store or business website.
  • Tenant: The isolated workspace instance provided to the Merchant.
  • Customer: An individual or entity making purchases or interacting with a Merchant's storefront.
  • Services: All software, features, tools, and support provided by GECA.

3. Account Registration & Eligibility

To use our instant business website services, you must register for an account. You represent and warrant that you are at least 18 years of age and possess the legal authority to form a binding contract. You must provide a valid email address and accurate business details. Only one account is permitted per legitimate business entity unless authorized by us.

4. Merchant Obligations

As a Merchant on GECA, you agree to provide accurate information on your storefront. You are strictly responsible for complying with all applicable laws in Pakistan or your local jurisdiction, including tax obligations, consumer protection, and data privacy. You agree not to upload or publish prohibited content on your SME website.

5. Subscription Plans & Billing

We offer various subscription plans to cater to different business sizes:

  • Free Kickstart: Rs. 0 — Up to 10 lifetime orders, 20 products, basic storefront features.
  • Starter: Rs. 2,500/month — 200 orders/month, 100 products, Kitchen Display System (KDS), WhatsApp notifications, and promo codes.
  • Pro: Rs. 5,000/month — 1,000 orders/month, 500 products, AI Copilot, custom domain integration, and up to 5 staff accounts.
  • Enterprise: Rs. 10,000/month — Unlimited orders/products, all active modules, 99.9% SLA, and a dedicated account manager.

Payment Process: All paid plans require payment via manual bank transfer. Merchants must submit payment proof through the GECA dashboard. Once verified by our team, the plan will be activated within 24 hours.

6. Order Limits & Usage Quotas

Each plan is subject to strictly enforced order and product limits. If you exceed the monthly order limits on your plan, your checkout may be temporarily paused until you upgrade to a higher tier or until the next billing cycle begins. Our team will notify you prior to reaching your quota.

7. Storefront & Store Content Rules

You retain ownership over the content you upload to your store (e.g., product images, descriptions, pricing). However, you are solely responsible for ensuring that your store content is accurate, legal, and does not infringe on third-party rights. GECA operates as a technology provider and does not assume liability for Merchant-Customer disputes.

8. Prohibited Uses

You may not use the GECA platform to sell illegal goods, counterfeit products, adult content, or services that promote hate speech, spam, or violence. Any violation of these prohibitions may result in immediate suspension or termination of your account without notice.

9. Intellectual Property

GECA exclusively owns all rights, title, and interest in and to the Platform, including the website builder, templates, AI algorithms, software, and our branding. Merchants retain all intellectual property rights to their specific brand assets and uploaded content.

10. Data & Privacy

Your privacy and the privacy of your Customers are important to us. Our collection, use, and processing of personal data are governed by our Privacy Policy.

11. Termination

You may delete your account and terminate this agreement at any time via the Merchant Dashboard. GECA reserves the right to suspend or terminate your access to the Services if you violate these Terms. Upon termination, your right to use the platform will immediately cease, and your store will be taken offline.

12. Limitation of Liability

To the maximum extent permitted by law, GECA shall not be liable for any indirect, incidental, special, or consequential damages, including lost profits, revenue, or data, arising from your use or inability to use the platform. Our total liability shall not exceed the total amount you paid to GECA in the three (3) months preceding the claim.

13. Indemnification

You agree to indemnify, defend, and hold harmless GECA and its affiliates from any claims, damages, liabilities, costs, and expenses (including legal fees) arising from your use of the Services, your storefront content, or any breach of these Terms.

14. Governing Law

These Terms shall be governed by and construed in accordance with the laws of Pakistan. Any legal action or proceeding arising under these Terms will be brought exclusively in the courts located in Pakistan.

15. Changes to Terms

We may modify these Terms at any time. We will provide notice of material changes via email or through the Merchant Dashboard. Your continued use of the platform following the posting of changes constitutes your acceptance of the revised Terms.

16. Contact

If you have any questions about these Terms, please contact us: